Recent Articles on Promotion

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» Is PPC the Quick Fix? ( Search Engines )
Being listed in some of the most popular search engines is a great way for a company to market its Web site.

» Paying for Inclusion in Directories and Search Engines ( Search Engines )
It seems that everywhere we turn these days, we are constantly hearing the phrases pay-per-inclusion (PPI) and pay-per-click (PPC).

» We Just Clicked ( Search Engines )
Cost-per-click advertising (CPC) is one of the most popular forms of advertising on the Web.

» Top 5 Tips for Increasing Your Search Engine Rankings ( Search Engines )
According to Pierre Zarokian, ?In the past couple of years, many of the major search engines have shifted their ranking algorithm to give higher preference to those sites that are more popular by having many links to them or having links from important sites.

» Natural Search - The Great Equalizer ( Search Engines )
Welcome to the world of natural search - a world where mom-and-pop shops compete with million dollar companies

» What is Affiliate Program Marketing? ( Traffic )
Imagine telling an advertising agency that you will pay them only when you get leads from an ad. Or, perhaps you suggest paying them based on the sales that you make because of exposure of an ad. Besides having difficulty...

» How Do I Affiliate With Thee? Let Me Count the Ways. ( Traffic )
Affiliate programs are one of the most effective ways of advertising online.

» Affiliate Marketing ABCs ( Traffic )
Through affiliate programs, the online marketplace has also introduced a new idea: performance-based advertising.

» Email Marketing ( Advertising )
What is one of the first tasks you undertake when you arrive at the office? Chances are you read your email. Email use is rising fast. According to Forrester Research, over 35 percent of Internet user time is spent with...

» Newsletters Can Get Your Foot in the Door ( Advertising )
In the B2B marketplace, marketing yourself can be difficult, since your intended audience may be more than a little inured to advertising. However, it is not impossible, especially if you can blur the line between promotion and information. One of...